Yifan Zhang

General Manager China

Yifan Zhang leads as General Manager China the Phoenix Design studio in Shanghai. As an international background designer who has studied and worked both in China and Germany, Yifan Zhang is committed to combining German design quality and design philosophy with the evolving Chinese design. He applies the successful experience of German Design by brand building, strategy thinking and design quality to Chinese enterprises. And at the same time to help the successful German brands, through a better culture and market understanding, to get a better business development in China.