Yifan Zhang
Yifan Zhang

General Manager China

Yifan Zhang leads as General Manager China the Phoenix Design studio in Shanghai. As an international background designer who has studied and worked both in China and Germany, Yifan Zhang is committed to combining German design quality and design philosophy with the evolving Chinese design. He applies the successful experience of German Design by brand building, strategy thinking and design quality to Chinese enterprises. And at the same time to help the successful German brands, through a better culture and market understanding, to get a better business development in China.

Shanghai calling

Phoenix Design has opened its third studio in Shanghai in September. In the interview, Yifan…


Since 1987, Phoenix Design has been designing interaction: between the product and the user, between the brand and the consumer, between designers and their clients.
In this blog we regularly tell about the past 30 years, the present and the future at Phoenix Design.


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