In order to survive the digital revolution, German companies need a new instrument: Brand Design…

Bernd Eigenstetter
Managing Director
Bernd Eigenstetter is Managing Director of Phoenix Design in Munich. One of his main topics is merging the product with digital technology to create a holistic brand and user experience. “More than one third of our 70 employees at the Stuttgart, Munich and Shanghai locations are working on Interaction and User Experience Design. In interdisciplinary teams, they work hand in hand with product designers, technologists, model makers and other experts to create the products and service ideas of the future.”